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Beziehungspflege in Twitter – Wie Unternehmen den Micro-Blogging-Service nutzen

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Kulturspezifik in der europäischen Wirtschaftskommunikation

Part of the book series: Europäische Kulturen in der Wirtschaftskommunikation ((EKW,volume 22))

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Zusammenfassung

Corporate Social Responsibility (CSR), definiert als das freiwillige Wahrnehmen der soziale und ökologischen Unternehmensverantwortung über die gesetzlichen Bestimmungen hinaus, gilt als wichtiger Faktor, der das Image und die Reputation eines Unternehmens und somit auch die Beziehungen zu den verschiedenen Anspruchsgruppen positiv beeinflusst (Fombrum et al. 2000; Fombrun 2005; Gardberg/Fombrun 2006; Pfau et al. 2008; Logsdon/Wood 2002).

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  1. Department of Intercultural Communication Management, Copenhagen Business School, Denmark, Copenhagen, Denmark

    Dr. Michael Etter

  2. Institute for Media and Communication Management, University of St. Gallen, St. Gallen, Switzerland

    Thomas Plotkowiak

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  1. Honkaistentie 26/4, Turku, 20900, Finland

    Christopher M. Schmidt

  2. Gertrudes iela 123-12, Riga, LV-1009, Latvia

    Ainars Dimants

  3. Hiekkaharjuntie 15, Jyväskylä, FIN-40660, Finland

    Jaakko Lehtonen

  4. , Dept. of Computer Science, Aarhus University, Aabogade 34, Aarhus, 8200, Denmark

    Martin Nielsen

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Etter, M., Plotkowiak, T. (2013). Beziehungspflege in Twitter – Wie Unternehmen den Micro-Blogging-Service nutzen. In: Schmidt, C., Dimants, A., Lehtonen, J., Nielsen, M. (eds) Kulturspezifik in der europäischen Wirtschaftskommunikation. Europäische Kulturen in der Wirtschaftskommunikation, vol 22. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01236-6_10

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