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Persuasionsstrategien zur Alkoholprävention im Straßenverkehr

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Zusammenfassung

Trotz aller verkehrspolitischen und rechtlichen Restriktionen und Sanktionen sowie eines leichten Rückgangs an Unfällen unter dem Einfluss berauschender Mittel von 1,7 % starb auch im Jahr 2012 noch rund jeder elfte Verkehrstote infolge eines alkoholbedingten Unfalls. Die besondere Schwere von Alkoholunfällen wird an folgenden Vergleichswerten deutlich: Während der Anteil aller Alkoholunfälle mit Personenschaden 2012 bei insgesamt 5 % lag, betrug der Anteil der Verkehrstoten, die in Deutschland an den Folgen eines Alkoholunfalls starben, 9,4 % Junge männliche Fahrer sind besonders häufig in Unfälle unter Alkoholeinfluss verwickelt. So ist der Anteil der alkoholisierten Unfallbeteiligten in der Altersgruppe der 18- bis 24-jährigen Fahrerinnen und Fahrer mit 4 % am höchsten.

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Authors and Affiliations

  1. Universität Bielefeld, Bielefeld, Deutschland

    Eva Baumann

  2. Ludwig-Maximilians-Universität München, München, Deutschland

    Constanze Rossmann

  3. TU Dortmund, Dortmund, Deutschland

    Matthias R. Hastall

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  1. Eva Baumann
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  2. Constanze Rossmann
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  3. Matthias R. Hastall
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Correspondence to Eva Baumann .

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Editors and Affiliations

  1. Hochschule für Musik, Theater und Medien Hannover, Niedersachsen, Germany

    Christoph Klimmt

  2. Universität Jena, Germany

    Marcus Maurer

  3. Bundesanstalt für Straßenwesen, Bergisch Gladbach, Germany

    Hardy Holte

  4. Ludwig Maximilian-Universität München, Germany

    Eva Baumann

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Baumann, E., Rossmann, C., Hastall, M. (2015). Persuasionsstrategien zur Alkoholprävention im Straßenverkehr. In: Klimmt, C., Maurer, M., Holte, H., Baumann, E. (eds) Verkehrssicherheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01130-7_11

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