The previous chapter has provided much information about environmental communication in the press of the four countries of the study. The quantitative content analysis showed how the patterns that emerged related much more to single countries than to the political orientation of the newspapers selected. This confirms the view about different Cultures of Environment and different Cultures of Communication combining together to result in different environmental communications, to which the ‘political culture’ variable sometimes adds further features. However, the coverage within each single country is far from being homogeneous, as the semiotic text analysis exemplified.
KeywordsEnvironmental Communication Specific Culture Normative Ideal Scientific Perspective Environmental Coverage
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