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Co-Innovationskompetenz – Strategisches Unternehmertum in regionalen Wertschöpfungsnetzwerken am Beispiel der Automobilindustrie

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Zusammenfassung

Der vorherrschende Trend zur Spezialisierung, vertikalen Desintegration und Konzentration auf Kernkompetenzen hat stark zur Steigerung der Notwendigkeit beigetragen, Bindungen zu Trägern komplementärer Vermögenswerte aufzubauen und in Kooperation Wertschöpfungsprozesse umzusetzen (Teece 1986 S. 289). Für Unternehmensgründer wissensintensiver Branchen und Tätigkeitsfelder wie Technologiegründer führt diese Entwicklung, die als ein Imperativ der interaktiven Wertschöpfung verstanden werden kann, zu Herausforderungen, die die grundsätzlichen Belastungen der erfolgreichen Entwicklung eines jungen Unternehmens in Form der ‚Liability of Newness‘ und der ‚Liability of Smallness‘ verschärfen (Aldrich/Auster 1986; Smith/Lohrke 2008, S. 315). Die Unsicherheit gegenüber der Leistungsfähigkeit neuer und kleiner Unternehmen stellt demzufolge ein kritisches Element in der Integration dieser in Wertschöpfungssysteme und bestehende Märkte dar.

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Authors and Affiliations

  1. 1.NürnbergDeutschland

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