Zusammenfassung
Dienstleistungen sind ein wichtiger Antrieb für Wachstum und Rentabilität in vielen Unternehmen (Chesbrough und Spohrer 2006). Die steigende Bedeutung führt gerade in technologiebasierten Branchen zu neuen Geschäftsmodellen, in denen Dienstleistungen einen wesentlichen Beitrag leisten. Beispiele dafür findet man in der IT, der Luftfahrt, der Medizintechnik oder dem Automobilbau. Begünstigt wird die Entwicklung servicebasierter Geschäftsmodelle u. a. durch den Einsatz von innovativer IT, wie dies Zolnowski et al. (2011a) am Beispiel von Remote-Service-Technologien gezeigt haben.
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Zolnowski, A., Semmann, M., Böhmann, T. (2013). Vergleich von Metamodellen zur Repräsentation von Geschäftsmodellen im Service. In: Thomas, O., Nüttgens, M. (eds) Dienstleistungsmodellierung 2012. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-00863-5_2
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