Abstract
This section identifies the results obtained. The analysis first evaluates the measurement model and proceeds with an evaluation of the structural model.
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© 2014 Springer Fachmedien Wiesbaden
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Ravens, C. (2014). Data analysis. In: Internal Brand Management in an International Context. Innovatives Markenmanagement, vol 47. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-00754-6_11
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DOI: https://doi.org/10.1007/978-3-658-00754-6_11
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-00753-9
Online ISBN: 978-3-658-00754-6
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