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Research Methodology and Data Basis

  • Lena Christiaans
Chapter

Abstract

In order to test the proposed hypotheses and allow for representative conclusions regarding international employer branding strategies, as many countries as possible had to be involved in this project. The large amount of resources necessary to obtain such a large-scale data set and the crucial importance of involving local researchers in the research process of a multinational study (Craig & Douglas, 2000; Cavusgil, 1998) would not have allowed the author to carry out the data collection herself. Since scientific research on international employer branding and employer attractiveness hardly exists to date, the only access to large-scale data sets from several countries is through commercial research institutes.

Keywords

Multilevel Analysis Hierarchical Linear Modeling Response Style Engineering Student Employer Characteristic 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Lena Christiaans
    • 1
  1. 1.DüsseldorfGermany

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