Kundenzufriedenheit als Determinante von Mitarbei-terzufriedenheit im Professional Services Kontext

  • Regina-Viola Frey
Part of the Fokus Dienstleistungsmarketing book series (FDM)


Die Bindung qualifizierter Mitarbeiter an das Unternehmen gewinnt vor dem Hintergrund des fortschreitenden demografischen Wandels zunehmend an Bedeutung. Bei einer anhaltenden Verknappung des Erwerbspersonenpotenzials sind Unternehmen darauf angewiesen, ihre (hoch-)qualifizierten Mitarbeiter zu halten, um Produktivität zu erhalten und Wachstum zu ermöglichen.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Regina-Viola Frey
    • 1
  1. 1.German Graduate School of Management and LawHeilbronnDeutschland

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