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Marketing decision models, the state of the art, needs and opportunities for research, trends and developments

  • Conference paper
Papers of the 8th DGOR Annual Meeting / Vorträge der 8. DGOR Jahrestagung

Part of the book series: Proceedings in Operations Research 8 ((ORP,volume 1978))

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Abstract

The presentation of the state of the art of marketing decision models can be performed in, at least, the two following ways:

  1. (1)

    Presentation of the outcomes of the model building process, that is, a presentation of models which have been built.

  2. (2)

    Presentation of the research needs and opportunities resulting from a discussion of the steps of the model building process.

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Authors and Affiliations

  1. Groningen, The Netherlands

    P. S. H. Leeflang & P. A. Naert

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  1. P. S. H. Leeflang
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  2. P. A. Naert
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K.-W. Gaede D. B. Pressmar Ch. Schneeweiß K.-P. Schuster O. Seifert

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Leeflang, P.S.H., Naert, P.A. (1979). Marketing decision models, the state of the art, needs and opportunities for research, trends and developments. In: Gaede, KW., Pressmar, D.B., Schneeweiß, C., Schuster, KP., Seifert, O. (eds) Papers of the 8th DGOR Annual Meeting / Vorträge der 8. DGOR Jahrestagung. Proceedings in Operations Research 8, vol 1978. Physica, Heidelberg. https://doi.org/10.1007/978-3-642-99749-5_74

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  • DOI: https://doi.org/10.1007/978-3-642-99749-5_74

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