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A Re-Issue Policy Model for the Recording Industry

  • P. Hammann
  • J. Posse
Conference paper
Part of the Proceedings in Operations Research book series (ORP, volume 1973)

Abstract

In the book and recording industries it is a common policy to reissue books and records in a different format, some time after their first introduction to and subsequent withdrawal from the market. As a particular book or record aims at some specific market segment there will normally be some saturation or even a decline in sales. Reissuing the same product in a different format, especially when the price is cut considerably, will overcome this saturation or open another market segment to which the product’s slightly different characteristics (and the new price) might appeal. Two typical formats with which we are dealing here are
  • paperback books and

  • budget label records

as opposed to the original hard-cover editions or full price discs.

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Literature

  1. 1.
    GREEN, P. E.: “Bayesian Decision Theory in Pricing Strategy”, in: Journal of Marketing, Vol. 27, No. 1, 1963, pp. 5–15CrossRefGoogle Scholar
  2. 2.
    HANSSMANN, F.: Operations Research Techniques for Capital Investment Wiley, New York 1968Google Scholar
  3. 3.
    LITTLE, J. D. C.: “Models and Managers: The Concept of a Decision Calculus”. Working Paper No. 403–69, Sloan School of Management, M.I.T., Cambridge /Massachusetts, September 1969Google Scholar
  4. 4.
    MONTGOMERY, D. B., URBAN, G. L.: Management Science in Marketing. Prentice-Hall, Englewood Cliffs, New Jersey, 1969, pp. 312 ff.Google Scholar

Copyright information

© Physica-Verlag, Rudolf Liebing KG, Würzburg 1974

Authors and Affiliations

  • P. Hammann
    • 1
  • J. Posse
    • 1
  1. 1.BerlinDeutschland

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