Abstract
There are three problems, as Arrow [1967] pointed out, that the general equilibrium theory has not succeeded in dealing with effectively, i.e., the failures (1) to provide the integration of Walrasian microeconomics and Keynesian macroeconomics, (2) to incorporate imperfect competition properly and (3) to take account of the cost of making transactions. These three problems are, in our opinion, not independent but mutually related. Following the suggestion of Arrow [1959], we have already considered the problems (1) and (2) elsewhere.1) The aim of this note is, therefore, to consider problems (1) and (3), i.e. the possibility of non-Walrasian, hopefully Keynesian, unemployment equilibrium due to the introduction of marketing costs into the Walrasian model of perfect competition.
This work was supported in part by National Science Foundation grant SOC74-11446 at the Institute for Mathematical Studies in the Social Sciences at Stanford University, and in part by the Japan Economic Research Foundation and the Tokyo Center for Economic Research.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Allen, R.G.D. [1932], “Decreasing Costs: A Mathematical Note,” Economic Journal, 42, 323–326.
Arrow, K.J. [1959]; “Towards a Theory of Price Adjustment,” The Allocation of Economic Resources, Stanford.
Arrow, K.J. [1967], “Samuelson Collected,” Journal of Political Economy, 75, 730–737.
Dorfman, R. and P.O. Steiner [1954], “Optimal Advertising and Optimal Quality,” American Economic Review, 44, 826–836.
Doyle, P. [1968], “Economic Aspects of Advertising: A Survery,” Economic Journal, 78, 570–602.
Drury, J.G. [1962], “Is your Problem Overproduction or Underproduction of Markets?” Managerial Marketing, H. Laezer and Y. Kelley (eds.), Irwin.
Foley, D.K. [1970], “Economic Equilibrium with Costly Marketing,” Journal of Economic Theory, 2, 276–291.
Hahn, F.H. [1971], “Equilibrium with Transaction Costs” Econometrica, 39, 417–439.
Harrod, R.F. [1931], “The Law of Decreasing Costs,” Economic Journal, 41, 566–576.
Kahn, R.F. [1932], “A Note on the Contributions of Mr. Harrod and Mr. Allen,” Economic Journal, 42, 657–661.
Kurz, M. [1974], “Equilibrium with Transaction Cost and Money in a Single Market Exchange Economy,” Journal of Economic Theory, 7, 418–452.
Negishi, T. [1974], “Involuntary Unemployment and Market Imperfection,” Economic Studies Quartery, 25, 32–41.
Negishi, T. [1976], “Existence of an Underemployment Equilibrium,” Equilibrium and Disequilibrium in Economic Theory, G. Schwödiauer (ed.), R. Reidel.
Nerlove, M. and K.J. Arrow [1962], “Optimal Advertising Policy under Dynamic Conditions,” Economica, 29, 129–142.
Sraffa, P. [1926], “The Law of Returns under Competitive Conditions,” Economic Journal, 36, 535–550.
Stigler, G.J. [1957], “Perfect Competition, Historically Contemplated,” Journal of Political Economy, 65, 1–17.
Ulph, A.M. and D.T. Ulph [1975], “Transaction Costs in General Equilibrium Theory — A Survey” Economica, 42, 355–372.
Varian, H.R. [1975], “On Persistent Disequilibrium,” Journal of Economic Theory, 10, 218–228.
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1977 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Negishi, T. (1977). Marketing Costs and Unemployment Equilibrium. In: Fujii, T., Sato, R. (eds) Resource Allocation and Division of Space. Lecture Notes in Economics and Mathematical Systems, vol 147. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-95303-3_3
Download citation
DOI: https://doi.org/10.1007/978-3-642-95303-3_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-08352-8
Online ISBN: 978-3-642-95303-3
eBook Packages: Springer Book Archive