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Knowledge, Data and Computer-Assisted Decisions pp 259–271Cite as

Knowledge-Oriented Support for Data Analysis Applications to Marketing

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Part of the book series: NATO ASI Series ((NATO ASI F,volume 61))

Summary

Efforts undertaken to develop software tools for knowledge-oriented support usable in marketing applications are reported. Possibilities of extensions of an existing prototype which—in the current implementation stage—consists of knowledge-oriented support for some market research and data analysis applications are discussed. An example demonstrates how new software is incorporated in the prototype and how new applications can be handled in the extended environment.

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Author information

Authors and Affiliations

  1. Institut für Entscheidungstheorie und Unternehmensforschung, Universität Karlsruhe, Deutschland

    Wolfgang Gaul

  2. Institut für Informatik, Universität der Bundeswehr Hamburg, Deutschland

    Martin Schader

  3. Dornier GmbH, Friedrichshafen, Germany

    Martin Both

Authors
  1. Wolfgang Gaul
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  2. Martin Schader
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  3. Martin Both
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Editor information

Editors and Affiliations

  1. Institut für Informatik, Universität der Bundeswehr Hamburg, D-2000, Hamburg 70, Germany

    Martin Schader

  2. Institut für Entscheidungstheorie und Unternehmensforschung, Universität Karlsruhe (TH), D-7500, Karlsruhe, Germany

    Wolfgang Gaul

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© 1990 Springer-Verlag Berlin Heidelberg

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Gaul, W., Schader, M., Both, M. (1990). Knowledge-Oriented Support for Data Analysis Applications to Marketing. In: Schader, M., Gaul, W. (eds) Knowledge, Data and Computer-Assisted Decisions. NATO ASI Series, vol 61. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-84218-4_20

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  • DOI: https://doi.org/10.1007/978-3-642-84218-4_20

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-84220-7

  • Online ISBN: 978-3-642-84218-4

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