Strategy Planning: Implications for the Design of DSS

  • Vicente Salas Fumás
Part of the NATO ASI Series book series (volume 31)

Abstract

Strategic planning is one of the elements in the overall corporate planning process of a firm or any complex organization. The main purpose of strategic planning is to formulate, revise and update the strategy of the firm, the master plan which establishes the major objectives and courses of action which will guide the activities of the firm in a long term perspective. Strategy is closely related to the relationship of the organization with its environment. More rapid and challenging changes in the environment are forcing firms to adopt a combination of anticipatory decision making with flexible and real time decision making. Therefore strategy formulation is no longer a quasi-independent part on the overall managerial process of the firm, but more often is difficult to separate strategic from operational problems and decisions. The implications of this evolution for the design of DSS are easy to anticipate.

Keywords

Income Marketing Coherence Assure Arena 

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Copyright information

© Springer-Verlag Berlin Heidelberg 1987

Authors and Affiliations

  • Vicente Salas Fumás
    • 1
  1. 1.Departamento de Economia de la EmpresaUniversidad de ZaragozaSpain

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