The Italian Automobile Industry and the Case of Fiat: One Country, One Company, One Market?
In the current period of globalisation of economic processes and the pervasive nature of information technology, both territoriality and national and/or regional comparative advantages have been simultaneously reinforced. They in fact assume a key strategic value in the “new” behaviour of actors performing on a virtually world stage. The analysis of the Italian automobile system (represented, in reality, by a single large company, Fiat) clearly exemplifies this tendency, which has come to prominence in debates in the social sciences: its competitive dynamic can, in fact, be interpreted on the basis of the relations which it has established, historically, with the national system (as well as local and regional ones).
KeywordsAutomobile Industry Industrial Policy Vertical Integration International Expansion Import Penetration
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