Summary
This paper discusses a knowledge based media planning system that we are developing. The system is designed to operate at a number of levels. At one level it operates as a decision support system while at another level it operates as a a pure expert system. The operation of the system at the decision support level is presented along with a discussion of how knowledge will be added to the system so it will operate as an expert system.
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© 1988 Springer-Verlag Berlin · Heidelberg
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Mitchell, A.A. (1988). The Development of a Knowledge Based Media Planning System. In: Gaul, W., Schader, M. (eds) Data, Expert Knowledge and Decisions. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-73489-2_7
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DOI: https://doi.org/10.1007/978-3-642-73489-2_7
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-73491-5
Online ISBN: 978-3-642-73489-2
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