Abstract
The general structure of multiperiod price paths mainly depends on consumer characteristics, competitive reactions and restrictions which describe additional salient features of the underlying pricing situation. We present an approach which generalizes well-known price response functions in the area of reference price research and discuss price paths for important classes of competitive pricing strategies.
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© 1998 Springer-Verlag Berlin · Heidelberg
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Löffler, M., Gaul, W. (1998). Classification of Pricing Strategies in a Competitive Environment. In: Balderjahn, I., Mathar, R., Schader, M. (eds) Classification, Data Analysis, and Data Highways. Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-72087-1_42
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DOI: https://doi.org/10.1007/978-3-642-72087-1_42
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