Patient Package Inserts: Carriers of Consensus Information
In the information network surrounding the individual patient, there are many oral information sources, each playing its role. The health professionals, i.e., physicians and pharmacists, are the information sources preferred by the patient [1, 2]. Field studies, however, have demonstrated that information from these sources is limited, especially with regard to risk communication [3, 4]. Traditionally, there has been very little cooperation between physicians and pharmacists in bringing information about medications to the patient [5, 6] (Fig. 1). A social network of relatives and friends surrounds the patient. Patients consult this network when in trouble, e.g., when deciding whether to seek professional help or to start (or continue) taking medication. The media influence the patient directly, and through the social network. Some of the information provided by these sources is repetitive, some is conflicting, and some diverges from accepted knowledge.
KeywordsRisk Communication Drug Information Branded Product Original Drug Pharmacy Refill
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