Abstract
Behavior decision theorists have studied human decision making in great detail. Since the late 1960’s, Einhorn, Edwards, Kahneman, Roy, Trevsky, and others have developed new thoeries to explain choice and decision behavior. Thus far this behavior research has had little impact on multiple criteria decision making (MCDM). Only a handful of MCDM-research have critically examined the behavioral underpinnings of our field. To improve the success of decision tools in practice, MCDM-research should pay more attention to the behavioral realities of decision making. In this paper, we discuss various behavioral issues relevent for MCDM based on our personal observations and experiments with human subjects. The spirit of our paper is to pose questions rather than provide definite answers.
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Korhonen, P., Wallenius, J. (1997). Behavioral Issues in MCDM: Neglected Research Questions. In: Clímaco, J. (eds) Multicriteria Analysis. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-60667-0_39
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DOI: https://doi.org/10.1007/978-3-642-60667-0_39
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