Ethics in Communication: The Role of Public Relations

  • John R. Allert
Conference paper
Part of the Studies in Economy Ethics and Philosophy book series (SEEP)

Abstract

In a shrinking and increasingly borderless world, where international business and cyberspace communications have changed the face of business, the role of public relations has also undergone transformation. The transnational communicator is operating under a new paradigm. This paradigm will be examined not simply from the point of the delivery of excellence, but in the light of its value-based and ethical standards.

Keywords

Corn Carbide Europe Sludge Marketing 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Adler, N: International Dimensions of Organizational Behaviour, 2nd Edition, Boston (PWS-Kent) 1991.Google Scholar
  2. Bartlett, C.A. and Ghoshal, S.: Transnational Management: Text, Cases, and Readings in Cross-Border Management, Boston (Irwin) 1992.Google Scholar
  3. Center, A. and Jackson, P.: Public Relations Practices: Managerial Case Studies and Problems, 5th Edition, New Jersey (Prentice Hall Inc.) 1995.Google Scholar
  4. Clyne, I.: A Background Paper for Teaching the Cultural Unmentionables, Presentation to SIETAR Congress, Ottawa, Canada, 15‐19 June 1994.Google Scholar
  5. Cope, B. and Kalantzis M.: Productive Diversity: A New, Australian Model for Work and Management, Australia (Pluto Press) 1997.Google Scholar
  6. Cushner, K. and Brislen, R.W.: Intercultural Interactions: APractical Guide, 2nd Edition, London (Sage Publications) 1996.Google Scholar
  7. Dozier, D., Grunig, G. and Grunig, L.: Manager’s Guide to Excellence in Public Relations and Communications Management, New Jersey (Lawrence Erlbaum Associates) 1995.Google Scholar
  8. Dresser, N.: Multicultural Manners: New Rules of Etiquette for a Changing Society, New York (Wiley) 1996.Google Scholar
  9. Feathers, D.: Non-verbal Communication Systems, Boston (Allyn and Bacon) 1990.Google Scholar
  10. Fukuyama, F.: Trust: The Social Virtues and the Creation of Prosperity, London (Hamish Hamilton) 1995.Google Scholar
  11. Graham, A.: ’The Ethical Environment—Is There a Moral Compass?’, Editorial, Internal Auditor, June (1993) (Journal of the Institute of Internal Auditors).Google Scholar
  12. Grunig, J. and Hunt, T: Managing Public Relations, New York (Holt Rhinart Winston) 1984.Google Scholar
  13. Guy, V. and Mattock, J.: The International Business Book: All the Tools, Tactics, and Tips You Need for Doing Business Across Cultures, Lincoln wood (NTC) 1995.Google Scholar
  14. Hall, E.T, and Hall, M.R.: Understanding Cultural Differences—Germans, French and Americans, St. Leonards (Allen & Unwin) 1990.Google Scholar
  15. Hofstede, G.: Culture’s Consequences, London (Sage) 1980.Google Scholar
  16. Irwin, H.: Communicating With Asia: Understanding People and Customs, St. Leonards (Allen & Unwin) 1996.Google Scholar
  17. Kendall, R.: Public Relations Campaign Strategies, New York (HarperCollins Publishers) 1992.Google Scholar
  18. Kruckeberg, D.: ’The Challenge for Public Relations in the Era of Globalization’, Public Relations Quarterly, 40 (1996), no. 4, pp. 36–39.Google Scholar
  19. Kunczik, M.: Images of Nations and International Public Relations, New Jersey (Lawrence Erlbaum Associates) 1997.Google Scholar
  20. L’etang, J.: ’Public Relations and the Rhetorical Dilemma: Legitimate ’Perspectives’, Persuasion, or Pandering?’, Australian Journal of Communication, 24 (1997), no. 2.Google Scholar
  21. Mackey, B.: The Four Questions on the Effectiveness Question, Paper presented to the Public Relations Institute of Australia (Western Australia) State Conference, Perth, Aug. 1996.Google Scholar
  22. Mcelreath, M.P.: Managing Systematic and Ethical Public Relations, Madison (WCB Brown & Benchmark Publishers) 1993.Google Scholar
  23. Seelye,. H. and Seelye-James, A.: Culture Clash: Managing in a Multicultural World,Lincolnwood (NTC) 1995.Google Scholar
  24. Seelye, H. and Wasilewski, J.: Between Cultures: Developing Self-Identity in a World of Diversity, Lincolnwood (NTC) 1996.Google Scholar
  25. Seib, P. and Fitzpatrick, K: Public Relations Ethics, Fort Worth (Harcourt Brace College Publishers) 1995.Google Scholar
  26. Seitel, R: The Practice of Public Relations, New Jersey (Prentice Hall Inc.) 1995.Google Scholar
  27. Stauber, J. and Rampton, S.: Toxic Sludge is Good for You: Lies, Damn Lies and the Public Relations Industry, Maine (Common Courage Press) 1995.Google Scholar
  28. Wilcox, D., Ault, P. and Agee, W.: Public Relations Strategies and Tactics, New York (HarperCollins College) 1995.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 1999

Authors and Affiliations

  • John R. Allert

There are no affiliations available

Personalised recommendations