Ethics in Communication: The Role of Public Relations

  • John R. Allert
Conference paper
Part of the Studies in Economy Ethics and Philosophy book series (SEEP)


In a shrinking and increasingly borderless world, where international business and cyberspace communications have changed the face of business, the role of public relations has also undergone transformation. The transnational communicator is operating under a new paradigm. This paradigm will be examined not simply from the point of the delivery of excellence, but in the light of its value-based and ethical standards.


Social Responsibility Public Relation Internal Auditor Dominant Coalition Public Relation Practitioner 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 1999

Authors and Affiliations

  • John R. Allert

There are no affiliations available

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