Changing patterns of air conditioning in Japan

  • Harold Wilhite
  • Hidetoshi Nakagami
  • Chiharu Murakoshi
Conference paper

Abstract

Japanese air conditioning patterns have changed significantly over the past 30 years. The changes can be linked to increasing affluence and the consequent changes Japanese life patterns, but also to changes in the style and content of the Japanese dwelling. The advertising media has contributed to the changes by reshaping perceptions of what it is to be a modern Japanese family.

Keywords

Microwave Steam Income Marketing Refrigeration 

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References

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Copyright information

© Springer-Verlag Berlin · Heidelberg 1999

Authors and Affiliations

  • Harold Wilhite
    • 1
  • Hidetoshi Nakagami
    • 2
  • Chiharu Murakoshi
    • 2
  1. 1.OsloNorway
  2. 2.Jyukankyo Research InstituteJapan

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