The Quick Response Model and its Applicability in the UK
Quick Response developed in the US textile and clothing industry as a result of research, instigated in 1984, by the ’Crafted with pride in USA council’. The research was intended to investigate ways in which the industry could improve its long term competitiveness and focussed on supply chain analysis. It revealed that although individual components of the supply chain were efficient, the overall efficiency of the system was very low. In seeking to minimize costs independently of each other the fibre, textile, clothing and retail companies were inadvertently pursuing practices that added significant costs to the overall supply chain.
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