Abstract
Over the last decade there have been many changes within the FMCG arena. Bristol-Myers Consumer Products is part of the American multi-national Bristol- Myers Squibb Corporation ranked within the top pharmaceutical companies in the world. With a turnover in excess of $13 billion and an impressive earnings ratio, Bristol-Myers Squibb has changed dramatically to adapt to these demands.
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© 1999 Springer-Verlag Berlin · Heidelberg
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Tunmore, B. (1999). Changing Methods in the Toiletries Industry: A Case Study. In: Hadjiconstantinou, E. (eds) Quick Response in the Supply Chain. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-59997-2_13
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DOI: https://doi.org/10.1007/978-3-642-59997-2_13
Publisher Name: Springer, Berlin, Heidelberg
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