Summary
The reduction of vertical integration, of real net output in one own's enterprise and therefore the concentration on its core-business requires careful long-term thinking of how to shape the relation to suppliers.
The present paper describes the most interesting strategies of delivery as for example just-in-time-concepts and modular or global sourcing, as well as their limits in realisation. The mutual dependencies are growing, a switch to other suppliers will be the exception even with commodities/standard products. The strategic orientation will attain the same important part in this context as already achieved in the sales market.
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© 1994 Springer-Verlag Berlin Heidelberg
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Koppelmann, U. (1994). Beschaffungsmarketing-Strategien. In: Berndt, R. (eds) Management-Qualität contra Rezession und Krise. Herausforderungen an das Management, vol 1. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-57955-4_10
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DOI: https://doi.org/10.1007/978-3-642-57955-4_10
Publisher Name: Springer, Berlin, Heidelberg
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