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Ansätze zur marktorientierten Gestaltung webbasierter, akademischer Bildungsangebote

  • Gunnar Martin
  • August-Wilhelm Scheer
  • Oliver Bohl
  • Udo Winand
Conference paper

Zusammenfassung

Die aktive Beteiligung deutscher Hochschulen auf dem Weiterbildungsmarkt ist trotz ihrer vielversprechenden Ausgangssituation nur gering ausgeprägt. Mit der Durchführung von eLearning-Forschungsprojekten besitzen Hochschulen jedoch eine gute Ausgangsposition auf dem Gebiet der marktorientierten und kooperativen Bildungsangebotserstellung. In diesem Beitrag werden aus Sicht des Forschungsprojektes „Bildungsnetzwerk WINFOLine“ Handlungs-perspektiven beschrieben, die Hochschulen in die Lage versetzen, ihre Kompetenzen im Bereich der akademischen Ausbildung auf Bereiche der kommerziellen Aus- und Weiterbildung zu übertragen. Es werden Ansatzpunkte zur Neupositionierung und Profilbildung der Akteure auf dem Weiterbildungssektor am praktischen Beispiel aufgezeigt sowie Perspektiven zur marktorientierten, vernetzten Gestaltung web-basierter, akademischer Bildungsangebote aus Hochschulen heraus diskutiert.

Schlüsselworte

eLearning Bildungsnetzwerk WINFOLine Mass-Customization von Bildungsangeboten Relationship-Marketing Zielgruppenorientierung 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2003

Authors and Affiliations

  • Gunnar Martin
    • 1
  • August-Wilhelm Scheer
    • 1
  • Oliver Bohl
    • 2
  • Udo Winand
    • 2
  1. 1.Deutsches Forschungszentrum für Künstliche Intelligenz (DFKI)SaarbrückenDeutschland
  2. 2.Universität KasselDeutschland

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