The Effects of Targeted Safety Campaign and Enforcement Programs in Hulu Langat District, Malaysia
This paper presents the effects of a targeted safety program recently carried out in the district of Hulu Langat, Selangor Malaysia. In this program, a combined approach of targeted campaign on motorcycle safety followed by police enforcement was carried out. The campaign materials for motorcycle safety were developed based on in-depth research and they were pretested at a number of factories whereby high riding population was recorded. Accident data were compiled in a computerized accident recording system (CARS) and appropriate intervention models were developed. From the models developed, it was found that the number of motorcycle fatalities dropped by more than a third following the intervention. In contrast, there has been an increased in fatality in the control area during the same period.
KeywordsRoad Safety Road User Safety Program Fatal Accident Accident Data
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