The Role of Communication in Road Safety
In this paper, communication has been assumed to include provision of information and ideas by the whole range of media including press, billboards, pamphlets, radio, television as well as specific promotions and sponsorships. It includes paid advertising, community service placements as well as promotion through editorials, features, radio talkback and other public relations activities. Personal communications and use of the Internet have been excluded.
KeywordsRoad Safety Seat Belt Road User Rear Seat Blood Alcohol Content
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