The boardroom agenda

  • Peter Vervest
  • Al Dunn

Abstract

Today’s new digital business technologies enable organisations to achieve near complete communications and instant access to information. This can result in enormous improvements of the performance of an organisation. However, there are many examples of failure — some of which are being discussed in this book. Too often these new technologies bring no improvement whatsoever to the sharp end of the business: where and when you meet your customer. We claim this is what the digital business technologies should allow you to do better than ever before.

Keywords

Marketing Tame 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2000

Authors and Affiliations

  • Peter Vervest
    • 1
    • 2
  • Al Dunn
    • 3
  1. 1.Multimedia SkillsAmersfoortThe Netherlands
  2. 2.Rotterdam School of ManagementErasmus University RotterdamThe Netherlands
  3. 3.Multimedia Skills NorthfieldChorleywood, HertsUK

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