Abstract
Advertising is a measure of the growth of civilization and an indication of the striving of the human race for betterment and perfection. The drive for survival and satisfaction and the limits of human endeavour have been succinctly summed up by Maslow in his holistic-dynamic theory, which brings together several schools of thought on the subject.
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References
Spectrum Magazine, New Delhi.
Confederation of Indian Industry, New Delhi.
Business India, Bombay.
Central Statistical Organization, New Delhi.
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© 2001 Springer-Verlag Berlin Heidelberg
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Srinivasan, R. (2001). Advertising in India. In: Kloss, I. (eds) Advertising Worldwide. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-56811-4_7
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DOI: https://doi.org/10.1007/978-3-642-56811-4_7
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-63206-8
Online ISBN: 978-3-642-56811-4
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