Abstract
Germany has an advanced economy, producing a gross domestic product (GDP) of 2,136 billion US $ for a population of 82 million. Within the top advertising countries Germany ranks behind the USA and Japan in place 3, with a total advertising expenditure of 35.0 billion US $,1 which is equal to a share of 1.6% of the German GDP. The advertising expenditure per capita is 425 US $. The pure coverage cost amounts to 24.3 billion US $. Accordingly, Germany takes the lead in the continent of Europe, being far in advance of Great Britain, France, Italy and Spain.
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References
GfK (Ed.): TV Audience Research in Germany. GFK, Nürnberg 1998
Kloss, I.: Werbung, 2nd edn. Oldenbourg, Munich, Vienna 2000
ZAW (Ed.): Werbung in Deutschland. ZAW, Bonn (annual reports on advertising in Germany)
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© 2001 Springer-Verlag Berlin Heidelberg
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Kloss, I. (2001). Advertising in Germany. In: Kloss, I. (eds) Advertising Worldwide. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-56811-4_6
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DOI: https://doi.org/10.1007/978-3-642-56811-4_6
Publisher Name: Springer, Berlin, Heidelberg
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