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Advertising in Australia

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Advertising Worldwide
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Abstract

When economists and financial markets people are drawing up the world rankings they are so fond of, Australia rarely appears in the top five countries. But it is usually found in the next five, and rarely below number 15 in such lists. For a small country — not quite 20 million people — in, arguably, the most inconveniently located position in the world, this is probably acceptable.

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© 2001 Springer-Verlag Berlin Heidelberg

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Gaskin, P. (2001). Advertising in Australia. In: Kloss, I. (eds) Advertising Worldwide. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-56811-4_2

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  • DOI: https://doi.org/10.1007/978-3-642-56811-4_2

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-63206-8

  • Online ISBN: 978-3-642-56811-4

  • eBook Packages: Springer Book Archive

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