Advertising in the USA

Abstract

In marketing, the first and most important element of advertising is the audience who are the potential buyers of the product. Without an audience of potential buyers, there would be no reason for the other elements of advertising, which are the advertisement or message, the medium or more typically media by which the message is carried, the advertiser or firm whose product or service is advertised, and the advertising agency or other similar firm that usually creates the message and places it on the media.