Abstract
Chapter two shows the importance of the use of information technology in the supplier-customer relationship (Section 2.1.), structures the customer relationship by means of the Customer Buying Cycles (Section 2.2.) and describes a real-life example for better understanding (Section 2.3.).
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© 2002 Springer-Verlag Berlin Heidelberg
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Muther, A. (2002). ECC Fundamentals. In: Customer Relationship Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-56222-8_2
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DOI: https://doi.org/10.1007/978-3-642-56222-8_2
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-62543-5
Online ISBN: 978-3-642-56222-8
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