Abstract
Annotation: Parallel to this book, an Internet database is available in which you can find additional examples regarding the topic Electronic Customer Care (see Appendix I). The case studies marked with an arrow “(→)” in the following text refer to this database [see ECC 2001]. Although a major portion of the database is held in German, most of the cases mentioned have links to the live Internet pages, which are mostly held in English.
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© 2002 Springer-Verlag Berlin Heidelberg
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Muther, A. (2002). Introduction. In: Customer Relationship Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-56222-8_1
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DOI: https://doi.org/10.1007/978-3-642-56222-8_1
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-62543-5
Online ISBN: 978-3-642-56222-8
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