Zusammenfassung
Zur Markteinführung neuer Produkte und Technologien sehen sich Untemehmen mit einer grundsätzlichen Abwägung zwischen Offenheit und Kontrolle konfrontiert.
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Schoder, D., Vollmann, C. (2003). Value Scope Management—Beherrschung der Wertschöpfungskette im M-Commerce am Beispiel „i-mode“. In: Link, J. (eds) Mobile Commerce. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-55492-6_5
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DOI: https://doi.org/10.1007/978-3-642-55492-6_5
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