Abstract
There are many pre-requisitions to make a mass customization strategy efficient. Speaking about the product dimension modularization seems to be an essential factor. However, though many companies have gained experience there is still a significant confusion about managing the modularization effort. In general, the phenomenon of modularization is not well known. The cause-effect relationships related to modularization are complex and comprehensive. Though a number of research works has contributed to the study of the phenomenon of modularization it is far from clarified. Recognizing the need for further empirical research, we formulate a research framework with the purpose of uncovering the current state in Danish industry and to identify tentative managerial implications.
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Hansen, P.K., Jensen, T., Mortensen, N.H. (2003). Modularization in Danish Industry. In: Tseng, M.M., Piller, F.T. (eds) The Customer Centric Enterprise. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-55460-5_23
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DOI: https://doi.org/10.1007/978-3-642-55460-5_23
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