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Competition on the Internet pp 101–108Cite as

The More Technological Approach: Competition Law in the Digital Economy

Part of the MPI Studies on Intellectual Property and Competition Law book series (MSIP,volume 23)

Abstract

The claim that the internet has changed everything is a commonplace in blogs and presentations. It is definitely untrue, though, for competition law. If one compares the rules and the application of the rules in Europe in 2014 and in 1994 it is hard to spot a principal difference that is causally linked to the rise of the internet—apart from the facts of some cases: nowadays, mobile phones are more important than landlines, media houses fight for advertising budget in the net, and big brands force their distributors to polish their virtual stores instead of brick-and-mortar-stores. So, mainstream competition law has it that a website essentially is nothing but a high-street shop.

Keywords

  • Business Model
  • Competition Authority
  • Private Enforcement
  • Merger Control
  • Parallel Trade

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.

    I think this is also true for the significant change we saw from an economy dominated by industry to an economy dominated by finance, cf. Fikentscher/Hacker/Podszun, FairEconomy (2013), pp. 49 ff.

  2. 2.

    Tapscott, Die digitale Revolution, 1996.

  3. 3.

    Tapscott, Die digitale Revolution, 1996, pp. 64 ff.

  4. 4.

    Communication from the Commission, A Digital Agenda for Europe, 19 May 2010 COM(2010)245 final, at 4.

  5. 5.

    Communication from the Commission, A Digital Agenda for Europe, 19 May 2010 COM(2010)245 final, at 4.

  6. 6.

    I owe the term “more technological approach” to my academic mentor Josef Drexl. Cf. Podszun, Kartellrecht in der Internet-Branche: Zeit für den more technological approach, WuW 2014, 249.

  7. 7.

    Körber, Google im Fokus des Kartellrechts, WRP 2012, 761.

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Authors and Affiliations

  1. University of Bayreuth, Bayreuth, Germany, and Max Planck Institute for Innovation and Competition, Munich, Germany

    Rupprecht Podszun

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  1. Rupprecht Podszun
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Correspondence to Rupprecht Podszun .

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Editors and Affiliations

  1. Max Planck Institute for Innovation and Competition, Munich, Germany

    Gintarė Surblytė

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Podszun, R. (2015). The More Technological Approach: Competition Law in the Digital Economy. In: Surblytė, G. (eds) Competition on the Internet. MPI Studies on Intellectual Property and Competition Law, vol 23. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-55096-6_8

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