Abstract
Mobile phone applications (apps) have been widely used in mobile marketing, but nothing is known about app user motives to adopt and use a particular app. This study employs the uses and gratifications (U&G) approach to develop a typology for the motives of app users to adopt an app, and further examines whether user motivations will influence their attitude and addiction to apps. A sample of 441 mobile phone app users was employed to generate information on the structure of user motives to adopt apps. The findings suggest that social benefits, immediate access & mobility, entertainment, self-status seeking, pursuit of happiness, information seeking, and socializing are the primary factors driving app user’s adopting behavior. These motivations explain 53% of the variance in user addiction to apps and 58% of the variance in user attitudes to using apps.
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Lin, YH., Fang, CH., Hsu, CL. (2014). Determining Uses and Gratifications for Mobile Phone Apps. In: Park, J., Pan, Y., Kim, CS., Yang, Y. (eds) Future Information Technology. Lecture Notes in Electrical Engineering, vol 309. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-55038-6_103
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DOI: https://doi.org/10.1007/978-3-642-55038-6_103
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