There is an intrinsic correlation between technological diversification and enterprise product strategy. In this study, on the basis of product strategy, the impact on innovation performance of technology diversification is investigated and practical data of product innovation is also analyzed by structural equation modeling (SEM) methods. The research found that the intermediary role of product strategy is remarkable in technology diversification impacts on both business performance and innovation performance, especially significant on business performance.
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This study is funded by Xi’an Science and Technology Project (Program NO. SF1225-3): Science and Technology Development Service Based on Overall Scientific and Technological Resources Needs in Xi’an.
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