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Technological Diversification Effect on Business Performance: A Probing into Intermediaries Role of Product Innovation Strategy

  • Dajun Li
  • Ling Li
  • Yong Huang
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 278)

Abstract

There is an intrinsic correlation between technological diversification and enterprise product strategy. In this study, on the basis of product strategy, the impact on innovation performance of technology diversification is investigated and practical data of product innovation is also analyzed by structural equation modeling (SEM) methods. The research found that the intermediary role of product strategy is remarkable in technology diversification impacts on both business performance and innovation performance, especially significant on business performance.

Keywords

Technology diversification Product innovation strategy Innovation performance 

Notes

Acknowledgments

This study is funded by Xi’an Science and Technology Project (Program NO. SF1225-3): Science and Technology Development Service Based on Overall Scientific and Technological Resources Needs in Xi’an.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  1. 1.School of Economics and ManagementXi’an University of TechnologyXi’anChina
  2. 2.School of Economics and ManagementXi’an University of Science and TechnologyXi’anChina
  3. 3.Faculty of Humanity and Foreign LanguageXi’an University of TechnologyXi’anChina

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