The Employee Value Proposition

  • Armin Trost
Part of the Management for Professionals book series (MANAGPROF)


I often run workshops with managing directors and HR managers on the topic of talent shortage, addressing how small and medium-sized businesses in particular can actively counter this. I ask the participants to jot down the main reason why the companies they represent are attractive employers. The exercise lasts no more than 5 min. We then have a look at the results, and it’s a regular case of déjà vu. It appears that, for around 50 % of participants, it is the first time they have actually thought about this question. Let’s now imagine a salesperson who sells hydraulic control elements. A potential customer asks him/her why they should buy these elements specifically from him/her, upon which the salesperson admits it’s the first time he/she has thought about this question. We wouldn’t rate his/her sales opportunities particularly highly.


Labour Market Social Medium Target Group Family Policy Flight Attendant 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  • Armin Trost
    • 1
  1. 1.Furtwangen UniversityVillingen-SchwenningenGermany

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