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Convergent Business Environments: Debating the Need for New Business Models, Organizational Structures and Management respectively Employee Competencies

  • Matthias KarmasinEmail author
  • Sandra Diehl
  • Isabell Koinig
Chapter
Part of the Media Business and Innovation book series (MEDIA)

Abstract

Convergence is a trend that has gained an enormous amount of attention within the last years, especially within the media industry. The term is used to describe the growing together of formerly distinct functions, markets and fields of application, further changing the way companies operate. Due to those extensive changes, proven business models and organizational structures are undergoing some significant changes (e.g., resilient structures or learning organizations are gaining in importance) and require companies to adapt accordingly in order to remain competitive. Hence, the present paper briefly discusses the changes of business models and does not miss out to mention trends triggering those alterations. At the same time, organizational structures are affected by those alterations and require a redefinition of existing concepts. This can only be achieved by means of new competencies and management roles (like the change manager, media literacy practitioner or technological scout) that need to be developed, acquired and/or adopted respectively by managers and staff. By means of these new skills, present as well as future challenges can be tackled successfully, enabling businesses to have their fingers at the pulse of the time.

Keywords

Convergence Business models Organizational structures New competencies for management and staff Trends 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2016

Authors and Affiliations

  • Matthias Karmasin
    • 1
    Email author
  • Sandra Diehl
    • 1
  • Isabell Koinig
    • 1
  1. 1.Department of Media and CommunicationsAlpen-Adria-UniversitaetKlagenfurtAustria

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