Advertisement

Rethinking Convergence: A New Word to Describe an Old Idea

  • Germán Arango-ForeroEmail author
  • Sergio Roncallo-Dow
  • Enrique Uribe-Jongbloed
Part of the Media Business and Innovation book series (MEDIA)

Abstract

Convergence seems to be a new concept related to the field of communication. Nevertheless it is important to remark that the idea of convergence is a classic one in order to understand the relationship between humans and communication processes. The present chapter depicts the evolution of convergence as a theoretical framework, from philosophical perspectives such as Simondon’s idea of genesis and McLuhan’s laws of media to the contemporary approaches such as Jenkin’s convergence culture. Instead of thinking of convergence as a contemporary characteristic of communication environment, or merely a technological objectuality, we propose to rethink it as a reloaded term used as a word rather than as an abstract concept in current literature. Since words can develop many meanings, convergence has been used to a variety of aspects in recent years.

Keywords

Media Industry Media Outlet Technical Object Steam Engine Digital Revolution 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Albarran, A. (2010). The transformation of the media and communication industries. Pamplona: Ediciones Universidad de Navarra.Google Scholar
  2. Benjamin, W. (2008). Sobre la Fotografìa (J. Muñoz Millanes, Trans. Cuarta ed.). Valencia: Pre-Textos.Google Scholar
  3. Berg Olsen, J., Selinger, E., & Riis, S. (Eds.). (2009). New waves in philosophy of technology. Basingstoke: Palgrave Macmillan.Google Scholar
  4. de Vries, M. (2008). Gilbert Simondon and the dual nature of technical artifacts. Techne, 12. http://scholar.lib.vt.edu/ejournals/SPT/v12n1/devries.html
  5. Deuze, M. (2007). Convergence culture in the creative industries. International Journal of Cultural Studies, 10(2), 243–263. doi: 10.1177/1367877907076793.CrossRefGoogle Scholar
  6. Dwyer, T. (2010). Media convergence. Glasgow: McGraw Hill.Google Scholar
  7. Geertz, C. (1973). The interpretation of cultures: Selected essays. New York: Basic Books.Google Scholar
  8. Grant, A. (2009). Dimensions of media convergence. In A. Grant & J. Wilkinson (Eds.), Media convergence. The state of the field. New York: Oxford University Press.Google Scholar
  9. Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: New York University Press.Google Scholar
  10. Jenkins, H., Ford, A., & Green, J. (2013). Spreadable media. Creating value and meaning in a networked culture. New York: New York University Press.Google Scholar
  11. Kroker, A. (2001). Technology and the Canadian mind. Innis/McLuhan/Grant. Toronto: Ctheory.Google Scholar
  12. Luhmann, N. (2000). The reality of the mass media. Stanford, CA: Stanford University Press.Google Scholar
  13. Manovich, L. (2006). El lenguaje de los nuevos medios de comunicación: la imagen en la era digital. Buenos Aires: Paidós.Google Scholar
  14. Marchessault, J. (2005). Marshall McLuhan. London: Sage.Google Scholar
  15. Martín-Barbero, J. (2007). Tecnicidades, identidades, alteridades: desubicaciones y opacidades de la comunicación en el nuevo siglo. In D. De Moraes (Ed.), Sociedad mediatizada (pp. 69–98). Barcelona: Gedisa.Google Scholar
  16. McLuhan, M. (1969). Counterblast. London: Rapp Whiting.Google Scholar
  17. McLuhan, E. (2008). Marshall McLuhan’s theory of communication: The yegg. Global Media Journal-Canadian Edition, 1(1), 25–43.Google Scholar
  18. McLuhan, M., & Fiore, Q. (2002). The medium is the massage. An inventory of effects. Corte Madera: Gingko Press.Google Scholar
  19. McLuhan, M., Hutchton, K., & McLuhan, E. (1978). Multi-media: The laws of the media. The English Journal, 67(8), 92–94.CrossRefGoogle Scholar
  20. McLuhan, M., & McLuhan, E. (1988). Laws of media. The new science. Toronto: University of Toronto Press.Google Scholar
  21. Orozco Gómez, G. (2007). Comunicación social y cambio tecnológico: un escenario de múltiples desordenamientos. In D. De Moraes (Ed.), Sociedad mediatizada (pp. 99–117). Barcelona: Gedisa.Google Scholar
  22. Pérez, R. (2012). Pensar la estrategia. Buenos Aires: La Crujía.Google Scholar
  23. Picard, R. (2003). Business issues facing new media. In J. Servaes (Ed.), The European information society. A reality check (pp. 149–164). Bristol: Intellect Books.Google Scholar
  24. Rantanen, T. (2005). The media and globalization. London: Sage.Google Scholar
  25. Robertson, R. (1992). Globalization: Social theory and global culture. London: Sage.Google Scholar
  26. Roncallo-Dow, S. (2012). Técnica, Tecno-logía: Más allá de la Sinonimia y la Objetualidad. Universitas Philosophica, 29(58), 39–65.Google Scholar
  27. Sánchez-Tabernero, A. (2006). Issues in media globalization. In A. B. Albarran, S. M. Chan-Olmsted, & M. O. Wirth (Eds.), Handbook of media management and economics (pp. 463–491). Mahwah, NJ: Lawrence Erlbaum Associates.Google Scholar
  28. Simondon, G. (2008). El Modo de Existencia de los Objetos Técnicos (M. Martínez & P. Rodríguez, Trans.). Buenos Aires: Prometeo.Google Scholar
  29. Thussu, D. K. (2002). International communication: Continuity and change. London: Arnold.Google Scholar
  30. Uribe-Jongbloed, E. (2013). Minority language media studies and communication for social change: Dialogue between Europe and Latin America. In E. H. G. Jones & E. Uribe-Jongbloed (Eds.), Social media and minority languages: Convergence and the creative industries (pp. 31–46). Bristol: Multilingual Matters.Google Scholar
  31. Wirth, M. O. (2006). Issues in media convergence. In A. B. Albarran, S. M. Chan-Olmsted, & M. O. Wirth (Eds.), Handbook of media management and economics (pp. 445–462). Mahwah, NJ: Lawrence Erlbaum Associates.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2016

Authors and Affiliations

  • Germán Arango-Forero
    • 1
    Email author
  • Sergio Roncallo-Dow
    • 1
  • Enrique Uribe-Jongbloed
    • 2
  1. 1.Universidad de La SabanaChíaColombia
  2. 2.Universidad del NorteBarranquillaColombia

Personalised recommendations