Business Model Convergence and Divergence in Publishing Industries

  • Seppo LeminenEmail author
  • Juho-Petteri Huhtala
  • Mervi Rajahonka
  • Mika Westerlund
Part of the Media Business and Innovation book series (MEDIA)


Digitalization of information has led publishers to contemplate how to innovate new business models for their media services. This article discusses the evolution of media business models by revealing their convergence and divergence. The study proposes and uses a framework for analyzing business model evolution in three publishing industries in Finland; books, newspapers, and magazines. The framework is based on two dimensions: the organizational goal for business model change and the strength of belief systems. It offers a tool that helps managers at publishers and other media companies develop their business models by focusing not only on material aspects of business model, such as the ecosystem and revenue logic, but also on belief systems. Publishers face competition by entrants from other industries and the emergence of practices that are reconfigured and shared across diverse publishing industries. We suggest that managers need to review their belief systems that either enable or prevent the development of novel media business models.


Business models Evolution E-reading Digitalization Publishing industry Newspaper Magazines Books 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2016

Authors and Affiliations

  • Seppo Leminen
    • 1
    • 2
    Email author
  • Juho-Petteri Huhtala
    • 2
  • Mervi Rajahonka
    • 3
  • Mika Westerlund
    • 4
  1. 1.Laurea University of Applied SciencesEspooFinland
  2. 2.Department of MarketingAalto University School of BusinessAaltoFinland
  3. 3.Department of Information and Service EconomyAalto University School of BusinessAaltoFinland
  4. 4.Sprott School of BusinessCarleton UniversityOttawaCanada

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