Media Convergence as Evolutionary Process

  • Cinzia Dal ZottoEmail author
  • Artur Lugmayr
Part of the Media Business and Innovation book series (MEDIA)


Within this chapter, we address convergence as matter of evolutionary process. Key terminology is introduced and discussed, and provide a critical overview of the phenomenon of convergence. This chapter presents several key-ideas existing in literature around the thematic area of convergence, and provides insights concerning the media convergence process. We contribute to the media study debate about causes and effects of the media evolution process by highlighting trends and gaps in research and in the overall field of media convergence. The chapter rounds up with a discussion of the different book chapters, and their contribution to the field. We see this chapter as an introduction chapter for readers that want to understand the phenomenon of convergence.


Business Model User Preference Media Industry Technological Convergence Media Firm 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2016

Authors and Affiliations

  1. 1.Academy of Journalism and Media, Faculty of Economics and BusinessUniversity of NeuchâtelNeuchâtelSwitzerland
  2. 2.Visualisation and Interactive Media, School of Media, Culture, and Creative Arts (MCCA)Curtin UniversityBentley/PerthAustralia

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