Zusammenfassung
Immer mehr Unternehmen motivieren Kunden dazu, ihre Wunschprodukte online zu konfigurieren (Duray, Ward, Milligan, & Berry, 2000). In beinahe allen Industrien wird den Kunden die Möglichkeit geboten, Taschen, Jacken, Schuhe, Uhren und Fahrzeuge selbständig zu gestalten beziehungsweise zusammen zu stellen. Der ausgedehnte Computer- und Internetzugang verbunden mit den Fortschritten in der Produktionstechnologie erleichtert und fördert diesen Trend zusätzlich (Coker & Nagpal, 2013). Es wird geschätzt, dass weltweit mehr als 40.000 dieser Online-Konfiguratoren die individuelle Produktgestaltung unterstützen (www.configurator-database.com).
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Herrmann, A., Hofstetter, R., Beck, L. (2014). Big Data aus dem Produktkonfigurator: Entscheidungsunterstützung für Kunden und Basis für Customer Insights. In: Brenner, W., Hess, T. (eds) Wirtschaftsinformatik in Wissenschaft und Praxis. Business Engineering. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54411-8_18
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