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Big Data aus dem Produktkonfigurator: Entscheidungsunterstützung für Kunden und Basis für Customer Insights

  • Andreas Herrmann
  • Reto Hofstetter
  • Lucas Beck
Chapter
Part of the Business Engineering book series (BE)

Zusammenfassung

Immer mehr Unternehmen motivieren Kunden dazu, ihre Wunschprodukte online zu konfigurieren (Duray, Ward, Milligan, & Berry, 2000). In beinahe allen Industrien wird den Kunden die Möglichkeit geboten, Taschen, Jacken, Schuhe, Uhren und Fahrzeuge selbständig zu gestalten beziehungsweise zusammen zu stellen. Der ausgedehnte Computer- und Internetzugang verbunden mit den Fortschritten in der Produktionstechnologie erleichtert und fördert diesen Trend zusätzlich (Coker & Nagpal, 2013). Es wird geschätzt, dass weltweit mehr als 40.000 dieser Online-Konfiguratoren die individuelle Produktgestaltung unterstützen (www.configurator-database.com).

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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  1. 1.Forschungsstelle für Customer InsightUniversität St. GallenSt. Gallenschweiz
  2. 2.Institut für WirtschaftsinformatikUniversität LuganoLuganoschweiz

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