Big Data aus dem Produktkonfigurator: Entscheidungsunterstützung für Kunden und Basis für Customer Insights

Chapter
Part of the Business Engineering book series (BE)

Zusammenfassung

Immer mehr Unternehmen motivieren Kunden dazu, ihre Wunschprodukte online zu konfigurieren (Duray, Ward, Milligan, & Berry, 2000). In beinahe allen Industrien wird den Kunden die Möglichkeit geboten, Taschen, Jacken, Schuhe, Uhren und Fahrzeuge selbständig zu gestalten beziehungsweise zusammen zu stellen. Der ausgedehnte Computer- und Internetzugang verbunden mit den Fortschritten in der Produktionstechnologie erleichtert und fördert diesen Trend zusätzlich (Coker & Nagpal, 2013). Es wird geschätzt, dass weltweit mehr als 40.000 dieser Online-Konfiguratoren die individuelle Produktgestaltung unterstützen (www.configurator-database.com).

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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  1. 1.Forschungsstelle für Customer InsightUniversität St. GallenSt. Gallenschweiz
  2. 2.Institut für WirtschaftsinformatikUniversität LuganoLuganoschweiz

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