Big Data and Technology: Drivers of the Information Revolution on the Part of the Companies and Accelerators of the Era of Cooperation

  • Ralf T. Kreutzer
  • Karl-Heinz Land


Back in 1957, Peter F. Drucker spoke of the so-called infoworkers in his legendary book Landmarks of Tomorrow: A Report on the New Post-Modern World. This is what Drucker called those employees who generated their added value within the company solely with the help of information. But it is not until now that we have really arrived in the information era. That is why the term infoworker is experiencing a renaissance at the moment. A forecast for 2020 states that at that point in time, more than 85 % of the world’s working population will be working as infoworkers (cf. Schmidt, Göbbel, & Bchara, 2012, p. 38). The change in the world of employment with a new form of networking the employees with each other but also the networking between employees and customers as well as other service partners is based on the availability of information at all times. And how does the corresponding saying go for the existing supply of information?


Smart Phone Online Shop Strategic Group Digital Footprint Digital Transformation 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2015

Authors and Affiliations

  • Ralf T. Kreutzer
    • 1
  • Karl-Heinz Land
    • 2
  1. 1.Berlin School of Economics and LawBerlinGermany
  2. 2.neuland GmbH & CoKGCologneGermany

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