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Idea Management and Open Innovation

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Innovation and Product Management

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Abstract

This chapter explains the relevance of an open innovation approach, presents the core processes and offers an overview of the sources of information used for idea generation within the scope of innovation management. The main focus of this chapter is a description of tools and methods that can be used to implement an open innovation approach. At the end of the chapter, the framework conditions for a successful management of ideas are discussed.

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Authors and Affiliations

  1. School of Engineering & Environmental Sciences, Upper Austria University of Applied Sciences, Wels, Austria

    Kurt Gaubinger & Michael Rabl

  2. School of Business Administration Tyler Hall, The College of William & Mary, Williamsburg, Virginia, USA

    Scott Swan

  3. Department for Business-to-Business-Marketing, Johannes Kepler University Linz, Linz, Austria

    Thomas Werani

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  1. Kurt Gaubinger
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  2. Michael Rabl
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  3. Scott Swan
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  4. Thomas Werani
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Gaubinger, K., Rabl, M., Swan, S., Werani, T. (2015). Idea Management and Open Innovation. In: Innovation and Product Management. Springer Texts in Business and Economics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54376-0_5

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