Communicating the Results
Why communicating the results is a crucial element of every market research study.
Which elements should be included in a written research report and how these elements can be structured.
How to communicate the findings in an oral presentation.
Ethical issues regarding the communication of the report findings to the client.
KeywordsEthics Follow-up Identify and understand the audience Minto principle Oral presentation Pyramid structure for presentations Report structure Visual aids Written report
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