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Early Prediction of Market Success for New Grocery Products

  • Louis A. Fourt
  • Joseph W. Woodlock
Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 132)

Summary

Consumer panel statistics are linked to a mathematical model of penetration to predict the success of new grocery products.

Copyright information

© Springer-Verlag Berlin Heidelberg 1976

Authors and Affiliations

  • Louis A. Fourt
  • Joseph W. Woodlock

There are no affiliations available

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