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Short-Term Price and Dealing Effects in Selected Market Segments

  • William F. Massy
  • Ronald E. Frank
Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 132)

Summary

Changes in relative price and dealing activity are likely to affect different segments of the market in different ways. A distributed lag model is developed for predicting a firm’s market share over a period of weeks from knowledge of the changes in these variables. It is tested on aggregate data for a metropolitan market, and applied to data for three classes of underlying segments. The bases for segmenting the market are by family purchasing characteristic, package size, and channel of distribution.

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Copyright information

© Springer-Verlag Berlin Heidelberg 1976

Authors and Affiliations

  • William F. Massy
  • Ronald E. Frank

There are no affiliations available

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